About Us

heroine (her·o·ine) n. 1. a woman of distinguished courage or ability, admired for her brave deeds and noble qualities. 2. a boutique for ladies, moms & babies.

Established in 2011, Heroine is a new, fun shopping experience for women, including expecting and nursing moms who aspire to express their individual, unique styles, throughout the different adventures in their lives. In addition to modern and vintage-esque attire for ladies, husband and wife team Edwin and Angela also conceptualized a stylish selction of all-organic clothing for mini heroes and heroines, inspired by their son, Griffin, as well as a cool collection of accessories, jewelry, artwork, books and toys. Heroine is proud to showcase local, independent designers and support charities benefiting families, women and children in need.

“Ready to outfit yourself as the heroine of your own dashing narrative? Head to this boutique for women, babies, and tots. Decorated with a vintage vanity and grand old cash register, Heroine resembles the sweetly feminine parlor of a retro-minded girlfriend. Kids clothes pinned to a clothesline overlook pretty dresses, cowl-neck sweaters, and a wicker carriage filled with shower-worthy gifts.” –7x7 Magazine